Commando Steve gets in the zone: Steve Willis the new ambassador for Coaching Zone
25 Jul 2019
Belgravia Health and Fitness, the Australian leader in fitness franchising with over 47 sites nationally, has announced that Commando Steve has joined the team as a new ambassador for Coaching Zone, the newest player in the group personal training space.
As a household name, known for getting results for his clients, Steve will add great strength to the Coaching Zone brand and provide additional value to Coaching Zone members across the country, according to Belgravia Health and Fitness CEO Ian Jensen-Muir.
“Steve has evolved his coaching style over the years and it aligns very well with the Coaching Zone philosophy and target market, which is females aged 25 years and over. We both want to help change lives for the better,” said Mr Jensen-Muir.
“Steve is one of the best trainers in Australia. He’s result-driven, but that’s not just from pounding the pavement or lifting weights alone. Results come from so much more than that and his approach aligns with the Coaching Zone pillars of personalised coaching, nutrition advice, focus on individual results and access to community for support.
“We’re really excited to have him on board, as is our entire Coaching Zone franchise community, which now consists of more than 30 clubs across the country. Steve will provide added credibility as we continue to expand across Australia.”
Steve will help give Coaching Zone members a training edge by providing advice that makes a real difference, including helping members develop skills associated with mindset and attitude. This content will first be released to the Coaching Zone community during the next six-week challenge commencing August 12.
As part of his ambassadorship, Steve will host special community events at Coaching Zone locations across Australia and design workouts that will be released later this year. His first event will be a Super Saturday workout at Coaching Zone Newcastle on August 3.
Commando Steve said: “The Coaching Zone philosophy aligns really well with my own. I’m looking forward to working with Coaching Zone franchisees across Australia to maximise results for members and further strengthen the brand’s position in the competitive functional training market.”
Steve joins former rugby league and union players Todd Liubinskas, Bronson Harrison and Shane McLeod who are existing Coaching Zone ambassadors.